AWS Program Focused on Cloud Migration
I was tasked with designing a 3-pronged cloud migration campaign for AWS partners that could scale depending on the focused migration messaging the partner chose – SAP Migration, Microsoft Migration or VMware Migration. This would allow AWS and their partners to jointly promote to key roles within the migrations sector.
The solution was to build out multiple emails, landing pages, and a single info center targeted to reach thousands of prospects that would be interested in migration. The email campaign would nuture the prospective leads and alert sales representatives to any promising leads.
As a result, this campaign yielded an over delivery of Marketing Qualified Leads (MQLs) for every partner that committed to the program. Additional AWS partners are being launched presently, with future expansion of the program.
